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NEXT RDI GLOBAL EVENT
RDI
2026
EARLY
ACCESS
ROCK DID IT GLOBAL™ INTERNATIONAL TRAINING CONVENTION™
Dallas, Texas + Global Access
Virtual + In-Person Experience
Spirit • Body • Mind™ Leadership Training
FOLLOW US
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G God Did IT
Spirit • Body • Mind™
ROCK DID IT GLOBAL™

Build Your Spirit.
Strengthen Your Body. Expand Your Mind.

Official Transformation Ecosystem — Leadership · Health · Business · Faith · Systems · Execution

Juan Coello is the Founder, Chief Visionary Officer, and Ecosystem Architect of ROCK DID IT GLOBAL™ — a transformation ecosystem helping people build Spirit, strengthen Body, and expand Mind through leadership, wellness, business education, publishing, sales systems, and mentorship.

Entrepreneur. Wellness educator. Leadership builder. Publishing systems creator. Sales and marketing strategist. Mentor. Juan’s work blends personal transformation with business execution so families and entrepreneurs can grow spiritually, physically, and financially.

ROCK DID IT GLOBAL™ operates across business training, health & wellness, media, events, publishing, and technology — all rooted in the conviction that Con Dios Todo Es Posible™.

The ecosystem serves families, entrepreneurs, sales professionals, and faith leaders who are ready to stop waiting and start building the life they were created to live.

Our Mission Apply For Access™ Official Media Kit 2026
Juan Coello — Founder, ROCK DID IT GLOBAL™
Juan Coello
Founder & CVO — ROCK DID IT GLOBAL™
5,000 Leaders to Develop
20+ Founding Leaders
7+ Revenue Streams
18+ Months Mentorship
ARCHITECTURE

Umbrella Brand Architecture

How the ecosystem stays organized while scaling: Spirit, Body, and Mind hold the core divisions while extension brands, endorsed brands, and strategic partners allow growth without confusion.

🕊️
01 / CORE PILLAR
Spirit™

Identity, values, principles, leadership, publishing, purpose, and direction.

💪
02 / CORE PILLAR
Body™

Wellness, detox, fitness, nutrition, self-defense, native foods, and accountability.

🧠
03 / CORE PILLAR
Mind™

Business education, sales, marketing, software, procurement, CRM, and entrepreneurship.

🏛️
04 / SCALE MODEL
Core + Extension Brands

Preferred services, extension brands, endorsed brands, stand-alone partners, and strategic alliances.

What We Do

Our Ecosystem

01 — Education
ROCK DID IT
University™
→
🌿
02 — Wellness
Natural Herb
Minerals™
→
🎯
03 — Sales
Setters & Closers
Academy™
→
⚙️
04 — Systems
Cutting
Image™
→
Community Voices

What Leaders Say

🏆
Marcus T.
Business Owner · Project 5000™
🌿
Diana K.
Health Leader · Natural Herb Minerals™
🎯
James R.
Sales Leader · Setters & Closers™
🙏
Pastor Luis M.
Faith Leader · God Did IT™
💪
Rosa V.
Fitness Leader · I DID IT Fitness™
📈
Carlos E.
Entrepreneur · RDI University™
🌎
Amara N.
Global Leader · Spirit • Body • Mind™
🔥
Tony B.
Seven Streams Games™ Champion
📚
Elena F.
Author · RDI Publishing House™
⚙️
Kevin A.
Systems Leader · Cutting Image™
👑
Sandra M.
18-Month Mentorship™ Graduate
🚀
David O.
IBO Leader · Transformation OS™
ROCK DID IT GLOBAL™ Publishing House

Equip Your Spirit, Body & Mind

MasterKey
Principles™
MasterKey Principles™
Sacred Focus
System™
Sacred Focus System™
90 Days To
Profit™
90 Days To Profit™
35-Day Detox
Guide™
35-Day Detox Guide™
GUIDE • EDITION #1
35
DAYS OF
FASTING
Natural Herb Minerals™
35 Days of Fasting™
More Precious Than Rubies™
More Precious Than Rubies™
Men Of Honor™
Men Of Honor™
DMO Mastermind Planner™
DMO Mastermind Planner™
Mastermind Daily Planner™
Mastermind Daily Planner™
Professional Barber Book™
Professional Barber Book™
Rock Did It — 90 Days of Transformation
Rock Did It — 90 Days™
Desde los Esteros hasta El Sueño Americano
El Sueño Americano™
360 Scale Your Business
360 Scale Your Business™
Llave Maestra — Rock Did It
Llave Maestra™

ROCK DID IT GLOBAL™ PATHWAY SYSTEM

YOUR TRANSFORMATION JOURNEY

ENTRY + QUALIFICATION PIPELINE™ (REQUIRED BEFORE PHASE 1)

🛡️

ENTRY GATE

→
📋

SELF AUDIT

→
📊

SPIRIT • BODY • MIND SCORECARDS

→
🗓️

AI CONTENT CALENDAR

→
🚩

PHASE 1

1
🎯

PHASE 1

FOUNDATION • IDENTITY • BRANDING

MONTHS 1–3

GOAL: Build the person before building the business.

FOCUS: Spirit • Body • Mind™

INCLUDES:
  • Identity Development
  • 9-Day Vision Board Goal Planning Challenge™
  • Sacred Focus System™
  • Mission • Vision • Core Values
  • Story Development™
  • Habit Architecture™
  • Brand Foundation
  • Leadership Fundamentals
  • Accountability Systems
OUTCOME:
Clarity + Identity + Discipline + Foundation + Find Top 12 Leaders
2
🏃

PHASE 2

VELOCITY • TRANSFORMATION • COMMITMENT

MONTHS 4–6

GOAL: Create momentum and execution.

FOCUS: 90-Day Spirit • Body • Mind™

INCLUDES:
  • Spirit Development
  • Body Transformation
  • Mind Expansion
  • Health Systems
  • Financial Education
  • Accountability
  • Consistency Systems
  • Courage + Execution™
  • Risk Capacity™
OUTCOME:
Execution + Habits + Discipline + Momentum + Find Top 30 Leaders
3
👥

PHASE 3

ACTIVATION • LEADERSHIP • BUSINESS SYSTEMS

MONTHS 7–9

GOAL: Turn growth into skill development.

INCLUDES:
  • Leadership Foundations
  • Sales + Communication
  • Setters & Closers™
  • Marketing Systems™
  • Funnel Systems™
  • Content Systems™
  • Business Assets™
  • Retention Systems™
  • Recruiting Systems™
OUTCOME:
Leadership + Communication + Systems + Revenue Skills + Find 400 Leaders
4
⚙️

PHASE 4

BUILD • SCALE • MARKET EXPANSION

MONTHS 10–12

GOAL: Build the machine.

INCLUDES:
  • Launch Systems™
  • Business Assets™
  • Automation™
  • CRM Systems™
  • Marketing Expansion™
  • Public Relations™
  • Scale Infrastructure™
OUTCOME:
Execution + Systems + Expansion + Brand Growth + Find 400 Leaders
5
🌎

PHASE 5

PROJECT 5000™ • LEGACY • GLOBAL IMPACT

MONTHS 13–18

GOAL: Leadership multiplication.

MISSION:
5,000 Leaders™ → 1,000,000 Families™ → Global Impact™

INCLUDES:
  • Leadership Duplication
  • Seven Streams Games™
  • Community Leadership™
  • Mentorship™
  • Team Development™
  • Intra-Entrepreneurship™
  • Expansion Systems™
  • Culture Systems™
OUTCOME:
LEAD → DEVELOP → DUPLICATE → MULTIPLY
ONE MISSION. FIVE PHASES. ENDLESS IMPACT.  |  CON DIOS TODO ES POSIBLE.
EARLY PRE-REGISTRATION OPEN

ROCK DID IT GLOBAL™
International Training Convention™

God Did IT • Spirit • Body • Mind™

Leadership. Accountability. Business. Sales.
Finance. Health. Systems. Community.

LOCATION Dallas, Texas + Global Access
EXPERIENCE Virtual + In-Person
FOCUS Spirit • Body • Mind™
  • ✔ Project 5000™ — 18-Month Mentorship Vision
  • ✔ 9-Day + 90-Day Spirit • Body • Mind™ Transformation
  • ✔ Seven Streams Games™ Leadership & Accountability
  • ✔ Business Expansion • Sales • Finance • Leadership
  • ✔ Setters & Closers Academy™ Training
  • ✔ Natural Herb Minerals™ Wellness Education
LIMITED FOUNDING MEMBER ACCESS

Pre-Register Now

Join the early access list. Our team will contact qualified applicants before the official public release.

Spirit • Body • Mind™  |  Con Dios Todo Es Posible™
LOGIN: RDI Individual RDI Corporate RDI On Demand Call Our Office: (310) 777-0255
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Transform Your Life

RDI™
Store

Books, supplements, programs, and tools built to transform your Spirit, Body & Mind™.

All Products
Books & Guides
Programs
Apparel
Supplements
Bundles
Digital Downloads
RDI
📚 ROCK DID IT™ Publishing
RDI™
Complete
Book Collection
Books, guides, and planners that equip your Spirit, Body & Mind™ for the transformation journey.
Shop Books & Guides →
CU
🎓 Online Training
RDI University™ Access
Business, leadership, sales, and transformation programs built on the 4 Pillars™ framework.
Enroll Now →
RDI
👕 New Arrivals
RDI™ Apparel Collection
Premium threads for people who operate at a different level.
Shop Apparel →
ROCK DID IT™ Books & Guides
View All Books & Guides →
MasterKey Principles™
ROCK DID IT Global
Books
MasterKey Principles™
$24.95
$29.95
Sacred Focus
System™
ROCK DID IT Global
Books
Sacred Focus System™
$22.95
$27.95
90 Days To
Profit™
ROCK DID IT Global
Books
90 Days To Profit™
$22.95
35-Day Detox
Guide™
ROCK DID IT Global
Books
35-Day Detox Guide™
$14.95
Men Of
Honor™
ROCK DID IT Global
Books
Men Of Honor™
$22.95
More Precious
Than Rubies™
ROCK DID IT Global
Books
More Precious Than Rubies™
$24.95
Project 5000
Leadership Guide™
ROCK DID IT Global
Books
Project 5000 Leadership Guide™
$19.95
Spirit Body Mind Planner™
ROCK DID IT Global
Planners
Spirit Body Mind Planner™
$34.95
Online Courses
View All Programs →
RDI
University™
800+ Videos
Programs
RDI University™ — Annual
$997
$1,497
Setters & Closers
Academy™
12-Week Program
Programs
Setters & Closers Academy™
$497
$797
Spirit • Body
Mind™ 90-Day
Transformation
Programs
90-Day Spirit • Body • Mind™
$697
Seven Streams
Games™
Leadership System
Programs
Seven Streams Games™
$397
$597
Spirit • Body • Mind™ Apparel
View All Apparel →
RDI™
Hoodie
Black / Red
Apparel
RDI™ Premium Hoodie
$89.00
RDI™
Tee
Multiple Colors
Apparel
RDI™ Signature T-Shirt
$39.00
GC
Cap
Snapback
Apparel
GC Snapback Cap
$34.00
RDI™
Track Jacket
Red / Black
Apparel
RDI™ Track Jacket
$119.00
$149.00
Transformation Bundles
View All Bundles →
Most Popular
The RDI™ Starter Pack
MasterKey Principles™ + Sacred Focus System™ + 90 Days To Profit™ — The three books that change everything.
$59.00
$79.85
Get the Bundle →
📚
Best Value
The Sales Domination Kit
RDI University™ Annual + Setters & Closers Academy™ + Sacred Focus System™. Dominate your market.
$1,297.00
$2,291.00
Get the Bundle →
🏆
New Bundle
The Wealth Builder
Project 5000™ Guide + Sacred Focus System™ + 90 Days To Profit™. Build real transformation.
$997.00
$1,311.85
Get the Bundle →
💰
Natural Herb Minerals™ & Wellness
View All →
RDI™
Journal
Hardcover
Accessories
RDI™ Daily Journal — Hardcover
$29.00
GC
Tumbler
20oz Insulated
Accessories
RDI™ Tumbler
$44.00
RDI™
Sales Scripts
Vault
Digital Download
Digital Download
RDI™ Sales Scripts Vault
$97.00
RDI™ Goal
Setting
Workshop
Digital Download
Digital Download
RDI™ Goal Setting Workshop
$47.00
$97.00
PROGRAM

ROCK DID IT GLOBAL™ Program System

🏛️
01 / OPERATING FRAMEWORK
The 4 Pillars™

Business Expansion • Sales • Finance • Leadership

🛡️
02 / FLAGSHIP MENTORSHIP
Project 5000™

18-Month Intra-Entrepreneurship Mentorship

🔥
03 / TRANSFORMATION SYSTEM
Spirit • Body • Mind™

9-Day + 90-Day Transformation System

🏆
04 / LEADERSHIP COMPETITION
Seven Streams Games™

Accountability • Leadership • Competition

☎️
05 / SALES INFRASTRUCTURE
Setters & Closers Academy™

Sales • Communication • Duplication

👥
06 / ECOSYSTEM CULTURE
Community™

Ecosystem • Accountability • Leadership

✅
07 / QUALIFICATION
Apply For Access™

Application • Qualification • Strategy Session

COMPANY INVENTORY

Products • Services • Programs • Waitlist

🚀
01 / FLAGSHIP
Project 5000™

18-Month Mentorship — $3,995 full program / $997 activation.

🎓
02 / EDUCATION
ROCK DID IT University™

$997 activation + $30/month membership. Foundations, training, community, accountability.

📊
03 / PHASE 1
Brand Foundation System™

$3,995. 21-step brand foundation, messaging, funnel, launch media kit.

📣
04 / PHASE 2
Velocity System™

$3,500–$8,500/month. Social media, ads, demand generation, email nurture.

☎️
05 / PHASE 3
Sales Infrastructure System™

$15,000–$50,000+ setup or $5,000–$12,000+/month. CRM, setters, closers, automation.

🏢
06 / PHASE 4
Operations & Scale™

$35,000–$150,000+ or $8,500–$20,000+/month. Workflow, hiring, leadership, KPIs.

⚙️
07 / PHASE 5
ERP / BOS Enterprise™

$100,000–$500,000+ or $50,000/month enterprise retainer.

💻
08 / SOFTWARE
Cutting Image Software™

CRM development, dashboards, AI workflows, BOS/ERP builds — $5,000–$500,000+.

📦
09 / PROCUREMENT
Cutting Image Procurement™

Product sourcing, packaging, manufacturer negotiation, logistics, MOQ strategy.

🌿
10 / WELLNESS
Natural Herb Minerals™

Detox Capsules $43.43, Revitalize $43.43, Duo Bundle $78.98, Detox Tea, 35-Day Detox Guide.

🥭
11 / NUTRITION
Tru Native Nutrition™

Sea Moss Jelly $20/8oz, gummies, fruit roll-ups, wellness meal plans.

🥗
12 / HOLISTIC EDUCATION
VHealthy Creations™

Recipe books, health coaching, elderly healthcare education, holistic wellness programs.

🧬
13 / PRE-PURCHASE WAITLIST
Performance Formulas™

ManLift™ $68–$118, WomenLift™ $58–$128, Custom Ultimate™ $98–$198+.

👕
14 / APPAREL WAITLIST
VANA™ / V-Wear™

Ribbed outfits, hats $58, shorts $68, sets $88–$148, workout and luxury apparel.

💈
15 / GROOMING WAITLIST
Havana Club Products™

No bump gel, beard balm, shave products, grooming kits — estimated $20–$80+.

📚
16 / DIGITAL PRODUCTS
Books & Planners™

Sacred Focus System $27–$197, MasterKey Principles, 90 Days To Profit, guides.

🏆
17 / EVENTS
Seven Streams Games™

Gamification, leadership competitions, business challenges, accountability systems.

🌍
18 / GLOBAL EVENTS
International Convention™

Planned expansion event for global leadership, recognition, networking, and ecosystem growth.

🧠
19 / INTERNAL SOFTWARE
Transformation OS™

CRM, LMS, challenge engine, leaderboard, affiliate system, BOS, ERP, automation, KPIs.

🏗️
20 / ECOSYSTEM TOTAL
85–140+ Inventory Items

Consulting, mentorship, SaaS, wellness, education, apparel, grooming, events, automation, enterprise systems.

International Convention™
Mastermind Business Summit™
Project 5000™
Annual Flagship Event · 2026
International
Training Convention
The World's #1 Business Training Event
📅
September 12–14, 20263 Full Days of Training
📍
Miami Beach Convention CenterMiami Beach, Florida
👥
10,000+ AttendeesFrom 60+ Countries
Event Starts In
116 Days
:
14 Hours
:
32 Mins
:
09 Secs
About The Event
What Is ITC?
The ROCK DID IT GLOBAL™ International Training Convention is the movement's most powerful multi-day transformation event. Over 3 intense days, you'll be immersed in the Spirit, Body & Mind™ framework — covering leadership, business, health, sales, faith, and execution — taught live by the people actively building the movement.
This isn't a conference. This is total transformation. Whether you're an entrepreneur, sales professional, faith leader, wellness advocate, or builder — the ITC will rewrite what you believe is possible for your Spirit, Body, Mind, and income.
30+ World-Class Speakers
10K+ Attendees
60+ Countries
72 Hours of Content
ITC 2026
Sept 12–14
Dallas + Global
World-Class Lineup
Featured Speakers
Keynote
Juan
Coello
Founder & CEO · ROCK DID IT Global Enterprises
Speaker Name
CEO · Company Name
Speaker Name
Investor · Real Estate
Speaker Name
Sales Expert
Speaker Name
Entrepreneur
Speaker Name
Marketing Expert

+ 25 More Speakers To Be Announced

3-Day Agenda
Event Schedule
Day One
Sept 12
Day Two
Sept 13
Day Three
Sept 14
8:00 AM
Registration
Doors Open & Welcome Activation
Check-in, networking, sponsor exhibits
9:30 AM
Opening Keynote
Why Everything You Know About Success Is Wrong
ROCK DID IT Global — Founder & CEO, ROCK DID IT Global Enterprises
11:00 AM
Breakout Session
The RDI™ Sales Playbook: Setters & Closers in Action
Speaker TBA — VP of Sales
12:30 PM
Networking
VIP Lunch & Networking
VIP Pass holders only
2:00 PM
Main Stage
Building a $100M Business: Systems, People & Scale
Speaker TBA — Serial Entrepreneur
3:30 PM
Panel Discussion
From 0 to $10M: Real Stories, Real Lessons
Moderated by ROCK DID IT Global
5:00 PM
Closing
Day 1 Wrap — Action Assignment & Networking Hour
All attendees
8:30 AM
Morning Session
Real Estate: The Ultimate Wealth Vehicle
ROCK DID IT Global
10:30 AM
Workshop
Financial Modeling for Entrepreneurs: Know Your Numbers
Speaker TBA — CFO Advisor
12:00 PM
Lunch Break
Break & Exhibit Hall
All attendees
1:30 PM
Main Stage
Marketing at Scale: Own Your Market or Someone Else Will
Speaker TBA — CMO
3:00 PM
Hot Seat
Live Business Coaching with ROCK DID IT Global
ROCK DID IT Global — Live Q&A and coaching from the stage
5:30 PM
VIP Only
VIP Dinner & Private Networking Reception
VIP & Elite Pass holders
8:30 AM
Opening
Day 3 Kickoff: Commit to Your Project 5000™ Target
ROCK DID IT Global
10:00 AM
Workshop
90-Day Battle Plan: Execution Over Everything
Interactive team workshop — all attendees
11:30 AM
Panel
International Markets & Global Expansion
International speakers & investors
1:00 PM
Closing Keynote
Spirit • Body • Mind™: Business, Money, Family & Faith
ROCK DID IT Global — Closing address
3:00 PM
Closing
Graduation, Photos & Farewell Networking
All attendees — certificate of completion
Event Location
Miami Beach
Convention Center
1901 Convention Center Dr, Miami Beach, FL 33139
  • 📅
    September 12–14, 2026 Doors open at 8:00 AM daily
  • ✈️
    Nearest Airport Miami International Airport (MIA) — 20 min | Fort Lauderdale (FLL) — 40 min
  • 🏨
    Official Hotel Partner JW Marriott Miami Turnberry — exclusive block rate for attendees
  • 🅿️
    Parking On-site parking available · Uber/Lyft pickup zone at North entrance
Choose Your Experience
Ticket Options

Early Bird Pricing Ends August 1st — Seats Are Limited

General Access
Standard
Pass
$497
per person · all 3 days
  • 3-Day General Admission
  • Main Stage Access
  • Exhibit Hall Access
  • Event Workbook & Resources
  • VIP Lunch & Dinner
  • Speaker Meet & Greet
  • Video Recordings Access
  • Private Mastermind Session
Most Popular
Premium Experience
VIP
Pass
$1,497
per person · all 3 days
  • 3-Day Premium Admission
  • Priority Front-Row Seating
  • Exhibit Hall Access
  • Event Workbook & Resources
  • VIP Lunch & Dinner (All Days)
  • Speaker Meet & Greet Session
  • Full Video Recordings Access
  • Private Mastermind Session
All-Inclusive Elite
Elite
Pass
$4,997
per person · all 3 days
  • 3-Day Elite Admission
  • Priority Front-Row Seating
  • Exhibit Hall Access
  • Event Workbook & Resources
  • VIP Lunch & Dinner (All Days)
  • Speaker Meet & Greet Session
  • Full Video Recordings Access
  • Private Mastermind Session w/ Juan Coello
Past Attendees
What They Said
★★★★★
"ITC completely changed how I think about scaling. I left with a clear 90-day plan and the confidence to execute. Six months later, our revenue is up 340%."
Michael R.
CEO · Tech Startup · Austin, TX
★★★★★
"I've been to hundreds of conferences. ITC is in a different league. The energy, the content, the speakers — there's nothing else like it anywhere in the world."
Sandra K.
Real Estate Investor · Miami, FL
★★★★★
"We brought 12 people from our company. Within 60 days of ITC, we closed our biggest contract ever. The ROI is not even close to any other training we've invested in."
David L.
VP Sales · Fortune 1000 · Chicago, IL
Got Questions?
Frequently Asked
ITC is built for entrepreneurs, business owners, executives, sales professionals, investors, and anyone serious about scaling their income and their company. Whether you're just starting out or already doing millions, ITC will give you the tools, the mindset, and the network to go to the next level.
All VIP and Elite Pass holders receive access to the full video recordings, so you won't miss a thing. We strongly recommend attending all 3 days — the compounding effect of the experience is part of what makes ITC transformational.
Absolutely — group pricing is available for teams of 5 or more. Contact us for corporate group rates. Many companies send their entire leadership or sales team and report the ROI is immediate.
Tickets are fully refundable up to 30 days before the event. After that, tickets can be transferred to another attendee. We do not offer refunds within 30 days of the event date.
Yes — we have an exclusive room block at the JW Marriott Miami Turnberry at a discounted rate for ITC attendees. Details and the booking link will be sent in your confirmation email upon ticket purchase.
Limited Seats Remaining — Early Bird Ends Aug 1
Stop Waiting.
Start Dominating.
One event can change everything. The people who attend ITC don't go back to average — they transform. Con Dios Todo Es Posible™
ROCK DID IT GLOBAL™
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SPIRIT • BODY • MIND™  |  Con Dios Todo Es Posible™  |  Build Leaders. Transform Families. Create Impact.
© 2021–2026 ROCK DID IT GLOBAL™. All Rights Reserved.
🙌

You're On The List

Pre-registration received. You are now on the early access list for the ROCK DID IT GLOBAL™ International Training Convention™. Our team will contact you before the public release.

Spirit • Body • Mind™  |  Con Dios Todo Es Posible™